Home gerodrody 2022-08-22

Embrace disruption

I harness the power of change to manifest solutions that improve lives.
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I’m Gerod.

As an innovation strategist, I’m your scout connecting far out vision with near in action. My expertise is in customer experience, business design, and digital transformation. 

I believe opportunity lives at the junction of business foresight, environmental resilience, and cultural relevance. 

Clients I've worked with

Client Logo JNJ-01
Client Logo SHV Energy-01
Harry Winston-01
MAC-01
AbInbev-01
RespirTech-01
Philips Icon-01
VSI-01
Rolex-01
Decathlon-01
Sealed Air-01
Wegmans-01
Fujifilm-01
Citi-01
Abbvie-01
AstraZeneca-01
CT Green Bank-01
Heartshare-01
DAddario-01
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ready. fire. aim.My approach to innovation

ready.Uncover truths among edge cases and weirds; make connections between them to hone your intentions.

fire.Spark concepts unrestrained by opinions or facts; immerse in opportunities worth feeling to land your evolving solution.

aim.Collide plans with purpose; bend with conviction, respect, audacity in order to manifest a solution worthy the effort.

“Follow the truth of the way. Reflect upon it. Make it your own. Live it. It will always sustain you.” Gautama Buddha

solutions I've sparked

BEAUTY
Connected retail revolution
Developing the wow for a digital retail experience in a store that scales to 1000 locations.
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HEALTH
Flipping the positioning
Redefining med device company from product to service following acquisition.
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FINANCIAL SERVICES
The grateful credit card
Reimagining a loyalty program from transactional to personal.
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WELLNESS
Segmentation redefined
Building identity rooted segments that link to an omnichannel experience.
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