Hello, I’m Gerod Rody.

Pronounced /’jer-ed ‘roh-dee/

As an innovation strategist focused on human-centered design, I guide clients to pivot through change with a far out view for ongoing resilience.

My work and passion is connecting far-out vision with near-in action. I see the most valuable opportunities in the spaces between established business practices, the need for environmental resilience, and shifting cultural norms.

Innovation Horizons

  • Purpose Mapping
  • Opportunity Space
  • Innovation Prioritization

Research Methods

  • Stakeholder Voice
  • Customer Interviews
  • Consumer Communities

Service Design

  • Co-creation
  • Full Spectrum Journey
  • Societal Systems
  • Scenario Planning

Digital Transformation

  • Phygital Retail
  • Personalization
  • Channeless

Business Design

  • Expansive Ideation
  • Business Model Reframe
  • Brand Repositioning

Team Leadership

  • Teammate Mentorship
  • Feedback Loops
  • Workflow Reconfiguration

Innovation Strategy

  • Customer/Consumer Need
  • Challenge Adjacencies
  • Logic Reframing

Sustainability & DEI

  • Triple Bottom Line
  • LGBTQ+ Inclusion
  • Community Engagement