Thoughts

Thoughts

03 Jul 2020

Into the Unknown

The global economy has been slapped silly, along with essentially all human derived systems. How we think of ourselves (as individuals, as society, and even as a species) is being called into question. Humanity's poor priorities have been revealed to…

gerodrody

Thoughts

25 Jun 2020

Visionaries

Inserting a new paradigm into the market isn't a science, it's an art. Instinct and passion come together to form the nucleus of a new standard. Most often, the idea is addressing a human need with a product or service…

gerodrody

Thoughts

23 Jun 2020

Innovation

Technology is both our savior and our doom... as is the flash of trivial incrementalism. With years in digitally-focused business transformation as well as more broadly applied innovation strategy, I've seen how shiny new toys delight investors. Yet too often…

gerodrody

Thoughts

14 Jun 2020

Remote Resilience

Visibility and review You are being judged without a solid framework for it. Get ahead of transparency, because the data will back you up if you position it proactively. Track your own activity and hours, find what works and share…

gerodrody

Thoughts

04 Jun 2020

Identity

To love yourself is the beginning of a lifelong romance…with your customer. It also challenges you to live up to that personality and character lest you break trust and generalize into oblivion. By instilling a strong relationship, you build respect…

gerodrody

Thoughts

19 May 2020

Struggle

Companies aren't supposed to have it easy. It's how your company handles challenge that defines the value of your brand. Done well and you earn respect from stakeholders, and build the trust with your customers. No matter what industry you're…

gerodrody

Thoughts

03 May 2020

Diversity

The richness of an ecosystem is not how dominant a singular species is (aka, Monopoly), but in how many interdependent connections exist between many types of life (Plurality). So too, a market and your company's business model is stronger when…

gerodrody

Thoughts

22 Apr 2020

Insightful

Your company won't gain a competitive edge merely skimming the surface of current customer behavior. A truly insightful advantage comes from anticipating where need is going while simultaneously accounting for the forces that influence change. It's a delightful journey to…

gerodrody

Thoughts

14 Apr 2020

Purpose

Purpose is often used in grand ways. Yet your company purpose is not the good things you want to do, but rather your reason for being. Commodities and middle-of-the-road brands are struggling largely because whether B2C, B2B, or B2B2C, your…

gerodrody