New York, NY
Senior Strategist – 8/2017-Present
Strategist – 3/2015-2/2016
I lead customer/consumer research, product ideation, digital analysis, innovation evaluation, digital user experience, generational market trends, brand and product positioning, persona development, etc. My work has shifted business models, redefined core values, and driven value by creating seamless, omnichannel experiences for B2B and B2C audiences.
New York, NY
Inventor – 6/2016-8/2017
I created breakthrough ideas for new products, brands, services, and business models. This process included consumer and expert interviews, online community concept testing, workshops with both internal and external stakeholders, and other insight generating actions that go deeper than traditional market research or business consulting. I supported business development with research going deep into leading edge trends and market forces in the sector.
Gerod Rody Consulting
New York, NY
Strategy Consultant – 11/2014-2/2016
I’ve led discovery, research, innovation evaluation, visual identity, positioning, messaging, and expression in digital, print and social. I’ve directed the discovery process with key stakeholders at a leading energy program, defined organizational personality and key messaging with a human services organization, and led creative expression, asset development, website architecture, content creation, and brand guidelines for nonprofit, corporate, and social enterprise clients.
Director of Marketing – 9/2013-10/2014
Marketing Manager – 10/2009-8/2013
I directed all marketing and communications with key influence on organizational strategy and program development, leading a team of 5-6. I retooled professional development into a branded school, re-crafted our strategy to focus on content marketing, and shifted communications to focus on community engagement.
While there, I launched Pinchot as “a university for the common good” to connect several merging entities. I directed the positioning and name change, collateral vision, design and production, roll-out messaging and implementation, and community activation. It resulted in beautifully improved KPIs with doubled digital metrics, increased application rate, and markedly increased student and alumni satisfaction.
*Pinchot is now part of Presidio.
For more history, please visit my LinkedIn.
Some of My Methods
- Social listening
- Digital analytics
- KPI analysis
- Trend analysis
- Consumer immersions
- Stakeholder engagement
- Digital communities
- Ideation facilitation
- User testing
- Empathy exercises
- Real-time digital concepting
- Observed behavior mapping
- A/B testing and surveys
- Card sorting testing
- Data visualization
- Mock product offering
Bainbridge Island, WA
MBA in Sustainable Business – 2009
Studies focused on triple-bottom-line accounting, interpersonal leadership, entrepreneurial innovation, and change management strategy.
Additional concentrations in Community Economic Dev and Green Building.
*BGI was acquired by Presidio
BA in International Studies – 2004
Major studies in international cultural and business systems in small states, along with minor studies in Swedish language and architectural history.
Thesis focused on the impact to Swedish national identity from shifts in immigration patterns, in the context of housing systems since WWII.
Studied in Stockholm, Sweden in a high-profile immersive collaboration between UW, Stockholm University, and the Svenska Institutet.
Studied in Reykjavik, Iceland as part of an international summit on ‘Small states and European integration’ by the EU and Icelandic government.
Founder, Board President – 2008-Present
Envisioned, built, and lead the first and only nonprofit to bridge the LGBTQ community and sustainability values. The organization’s focus is on education and advocacy supported by a network of thousands with international reach.
Senior Fellow – 2014
Member of the fellowship program’s first Pacific Northwest cohort, with immersion in diversity, systems thinking, and strengths-based leadership.
Board Member – 2012-2013
Inaugural member of the nonprofit leading efforts to build a viable concept and model for an LGBTQ community center, nonprofit co-working space, cultural space, interactive educational exhibit host, and possible elder housing.
Fellow – 2010
Leadership development program member focused on inclusion training facilitation, multimedia presentation and activation, nonprofit legal considerations, and other community leadership skills.
Lead Volunteer – 2005-2010
Planning committee member for key events including design lead for the annual gala auction raising millions for LGBTQ advocacy lobbying efforts.