Board of Innovation
Senior Business Designer
I launched a six month B2B innovation accelerator, and then as COVID-19 took hold, reconfigured the many moving parts into a virtual experience using collaboration tools like MURAL, and relaunched for five teams around the globe (the CEO paused it for the time being so I’m furloughed pending next steps).
New York, NY
I led consumer research, product ideation, digital analysis, innovation evaluation, digital user experience, generational market trends, positioning, persona development, etc. My work shifted business models, redefined core values, and driven value by creating seamless, omnichannel experiences for end consumers.
?What If! Innovation
New York, NY
I created breakthrough ideas for new products, brands, services, and business models. This process included consumer and expert interviews, online community concept testing, workshops with both internal and external stakeholders, and other insight generating actions that go deeper than traditional market research or business consulting. I supported business development with research going deep into leading edge trends and market forces in the sector.
Gerod Rody Consulting
New York, NY
Independently and with agencies, I have led innovation evaluation, visual identity, positioning, and omnichannel messaging expression. I directed a robust discovery process at a leading energy program, defined organizational personality and key messaging with a human services organization, and led creative expression, asset development, website architecture, content creation, and brand guidelines for nonprofit, corporate, and social enterprise clients.
Director of Marketing
I directed all marketing and communications with key influence on organizational strategy and product development, leading a team of six. I retooled professional development into a branded program, recrafted our strategy to focus on content marketing, and shifted communications to focus on community engagement.
I launched Pinchot as “a university for the common good” to connect several merging entities. I directed the positioning and name change, collateral vision, design and production, roll-out messaging and implementation, and community activation. It resulted in beautifully improved KPIs with doubled digital metrics, increased application rate, and increased student and alumni satisfaction.
Actionable Vision Strategy
My ‘superpower’ is envisioning bold futures and championing those breakout ideas into viable transformational strategies.
Connecting bold vision, fueled by insights, helps me break through stagnent rivers of thinking to reach actionable tactics that result in measurable outcomes.
Fresh Identity Positioning
With a keen sense of design, language, and storytelling, I craft impactful identities, experiences, brands, campaigns, and more.
Whether building new ventures or transforming from within, my thoughtful approach to teamwork yields results with staying power.
- Social listening
- Digital analytics
- KPI analysis
- Trend analysis
- Consumer immersions
- Stakeholder engagement
- Digital communities
- Ideation facilitation
- User testing
- Empathy exercises
- Real-time digital concepting
- Observed behavior mapping
- A/B testing and surveys
- Card sorting testing
- Data visualization
- Mock product offering
MBA in Sustainable Business
Bainbridge Island, WA
Bainbridge Graduate Institute
Studies focused on triple-bottom-line accounting, interpersonal leadership, entrepreneurial innovation, and change management strategy.
Additional concentrations in Community Economic Dev and Green Building.
BA in International Studies
University of Washington
Studies focused on international cultural and business systems in small countries, with minor studies in Swedish language and architectural history.
Thesis on the impact to Swedish national identity from shifts in immigration patterns, in the context of housing systems since WWII.
Studied in Stockholm, Sweden in a high-profile immersive collaboration between UW, Stockholm University, and the Svenska Institutet.
Studied in Reykjavik, Iceland as part of an international summit on ‘Small States and European Integration’ by the EU and Icelandic government.
OUT for Sustainability
Envisioned, built, and led the first and only nonprofit to bridge the LGBTQ community and sustainability values. The organization’s focus is on education and advocacy supported by a network of thousands with international reach.
Environmental Leadership Program
Member of the fellowship program’s first Pacific Northwest cohort, with immersion in diversity, systems thinking, and strengths-based leadership.
Seattle LGBTQ Community Development
Inaugural member of the nonprofit leading efforts to build a viable concept and model for an LGBTQ community center, nonprofit co-working space, cultural space, interactive educational exhibit host, and possible elder housing.