Hello!
I’m Gerod Rody, your scout for transformation.
For two decades I’ve created positive change for business, the environment, and society. My expertise spans market innovation, business design, customer experience, and brand strategy. I’ve worked for and with organizations of all shapes and sizes to transform their products, services, models, and brands.
Innovation strategy for times of change
Market innovation
Growth is important, both to maintain and achieve. Doing so responsibly is essential to both retaining existing business and acquiring new customers. Meaningful new opportunities, harnessed thoughtfully, generates growth that sustains far out. It also minimizes risk of erosion of current offerings, and any negative impacts. It galvanizes your team, excites your stakeholders, gives something of value to the market, and contributes to progress in our world.
Business design
Adjusting your business model is important as the organization develops and matures. The context of today will continue to change, mandating the business change at key moments to better serve customers, and operate with maximum positive benefit. Rushing an adjustment to conform to a trend can leave you in limbo, risking the core business. Understand the potential impacts, investments, and trade offs to the system as a whole.
Human experience
Customers are your core audience and so understanding their deeper needs is critical. By triangulating behavior and attitudes with emerging trends, you can just about predict the future. Given the lead time for any true innovation to manifest, this foresight is essential to serve these customer needs as they become more pressing. The goes for employees and other stakeholders, all of us living in the same world, just different points of engagement with it.
Brand strategy
Identify your North Star, the core purpose behind why the business exists. Once this ultimate intention is clear, everything else along your path forward is illuminated. With determination to reach the target outcome, roadblocks become side steps full of learning opportunities. In these moments, the business can fail softly and bounce quickly. Customers still know who they are, with greater loyalty as they mature in a direction together.
Holistic value creation
Creating holistic value gives stability and vitality to any business. An obsession with growth feeds stock price, but almost universally this comes at the expense of quality, efficiency, impact, and harmony. Focusing on every element of change allows the business to progress in ways that benefits the organization, internal and external stakeholders, and the communities of customers they serve.
Collaborative consulting
The traditional consulting model of “show and tell” presentations fails to deliver. Good storytelling is still vital, but the thinking behind it has to be better than the quality of the formatting. Reaching the best possible strategy must be crafted through innovative thinking. This backed by nimble yet rigorous process, fueled by fresh insight and deep truths. All of this is better when you the client are embedded in every element all the way through.
Get to know me
/’jer-ed ‘roh-dee/
I’m Gerod Rody, your scout for transformation. I harness the power of change to create holistic value that sustains far out. As Principal and Founder of FarOut Consulting, I draw on my expertise in brand creation and positioning, customer experience with emphasis on digital, business model design, and growth innovation for product and service.
Leading to now, I’ve consulted on business innovation initiatives for many of the world’s most influential organizations; brands such as CITI, PHILIPS, and MAC. For the decade prior, I worked in content marketing for education, sustainable community economic development, as well as diverse community activation. I earned an MBA in Sustainable Business from Bainbridge Graduate Institute, and a Bachelors in International Studies from University of Washington.
My values are creativity, love, and adventure. They shape my experience of the world, giving life direction and momentum. I create digital art, am writing my first book, and find great value in naps. I’m also thrilled to be a son, brother, uncle, grandson, friend, and step dad to a Jack Russel named No’ota.
Care to chat?
Reach out to explore how we might create the future for the greater good.
What colleagues say of me
“delivering out-of-the-box thinking and sharp insights”
I am so grateful to have crossed career paths with Gerod at Hero Digital. He was a tremendous asset to our strategy team, delivering out-of-the-box thinking and sharp insights that drove big ideas and better work for our clients. I always felt stronger and more prepared going into C-Suite meetings with our Fortune 1000 clients with Gerod on the team. He leads with a sense of calm professionalism that puts both internal teams and clients at ease.
Jessica Gehring
Vice President, Client Partner at Hero Digital
“always promoted a collaborative environment”
I was fortunate enough to work with Gerod for over two years at Valtech. Through many projects, Gerod mentored me in strategic concepts and general business practice. One of his most notable characteristics is the respect he gives to all of his coworkers. He always promoted a collaborative environment, encouraging anyone who wanted to learn to brainstorm and contribute. He gave everyone a voice and created an atmosphere of inclusivity.
Daniella Levitan
Senior Consultant at Deloitte
“unique ability to connect with customers”
I had the pleasure to work with Gerod. Not only is he a highly talented strategist, but he is also a great human being. Honesty, compassion and reliability are words that define Gerod. As a strategist, I have seen him in action in customer interviews or facilitating focus groups. Gerod has a unique ability to connect with customers. He knows how to get to all the key and essential information allowing to define strategies that will meet business objectives, while also aligning with end users’ needs and expectations. Highly conceptual and bringing innovative ideas to the table, Gerod also has this ability to translate concepts into structured frameworks that will become the foundation of strategies implementation.
Line Tousignant
Owner & Consultant at The Agency 3-0
“intense possibility and curiosity”
Gerod is one of my most favorite people to work with when it comes to creative marketing projects. We had the opportunity to do this together through online marketing and social media projects at Pinchot University. Brainstorming sessions with Gerod are filled with intense possibility and curiosity. Distilling ideas with Gerod feels like a calming and confidence-boosting process. And executing projects with Gerod is like being on a refreshing hike to an unknown destination that everyone is sure will have an outstanding view.
Casey Dilloway
Managing Director, Investor Relations at New Summit Investments