Hello!
I’m Gerod Rody, your scout for transformation.
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Innovation strategy for times of change
Market innovation
Growth is fun and sexy, it gives visibility that can have serious ramifications on valuation. Doing so responsibly is essential to both maintaining the existing business and serving new customers well. With meaningful change, created with realistic timelines is the only way to generate growth that lasts. It also minimizes risk of failure and negative impacts to your team, your stakeholders, and our world.
Business design
Adjusting the business model is the only way to stay viable as any organization develops and matures. The context of today will never replicate that of yesterday. Yet rushing such an adjustment to attempt every flashy trend can leave you in limbo, failing on all fronts. Deliberate thoughtful paced change will see you though when you see the system as a whole.
Human experience
Customers are your core audience and so understanding their deeper needs is critical. By triangulating behavior and attitudes with emerging trends, you can just about predict the future. Given the process time of any true innovation, this is essential to avoid being old news as you anticipate their needs in real time. Same goes for employees and other stakeholders.
Brand strategy
Identify the North Star, the core purpose behind the why. Once you clarify ultimate intention, everything along your path forward is illuminated. Roadblocks and dead ends become less of an issue as side steps become learning opportunities. The best brands fail soft, because they know who they are and where they’re going.
Holistic value creation
Creating value that matters must be balanced to matter. Pure growth feeds stock price, but almost universally at the expense of offering quality, experience efficiency, external impact, and team harmony. Focus on every element of change to effectively progress in ways that benefits the organization, internal and external stakeholders, and communities served.
Collaborative consulting
The old school consulting model of show and tell is better left to kindergarten. Clients are subject matter experts and they own, use, are impacted by the strategy I design. Partnership that shows the process creates stronger, more effective results. Good storytelling is still vital, but the thinking behind it has to be better than the quality of the formatting.
/’jer-ed ‘roh-dee/
I’m a scout transformation. By harnessing the power of change, I create holistic value that sustains. As Principal and Founder of FarOut Consulting, I draw on my expertise in brand creation and positioning, customer experience with emphasis on digital, business model design, and growth innovation for product and service.
Through my decade in consulting, I’ve worked with other bright minds on projects worth doing, serving many of the world’s most influential organizations like CITI, PHILIPS, MAC, and more. Prior, I worked in sustainable business, community economic development, nonprofit management, diversity and inclusion, community activation, and content driven marketing. I’ve an MBA in Sustainable Business from Bainbridge Graduate Institute, a BA in International Studies from University of Washington, and a few leadership programs.
Values including creativity, love, and adventure shape my experience of the world, giving life meaning and momentum. I seek ingenuity in food, place, design, architecture, dance, art, and people. In the moments between, I create digital art, am writing my first book, love to ponder meaningfully, and find great value in naps. I’m also thrilled to be a son, brother, uncle, grandson, friend, and step dad to a Jack Russel named No’ota.
Care to chat?
Reach out to explore how we might create the future for the greater good.
What colleagues say of me
“delivering out-of-the-box thinking and sharp insights”
I am so grateful to have crossed career paths with Gerod at Hero Digital. He was a tremendous asset to our strategy team, delivering out-of-the-box thinking and sharp insights that drove big ideas and better work for our clients. I always felt stronger and more prepared going into C-Suite meetings with our Fortune 1000 clients with Gerod on the team. He leads with a sense of calm professionalism that puts both internal teams and clients at ease.
Jessica Gehring
Vice President, Client Partner at Hero Digital
“promoted a collaborative environment”
I was fortunate enough to work with Gerod for over two years at Valtech. Through many projects, Gerod mentored me in strategic concepts and general business practice. One of his most notable characteristics is the respect he gives to all of his coworkers. He always promoted a collaborative environment, encouraging anyone who wanted to learn to brainstorm and contribute. He gave everyone a voice and created an atmosphere of inclusivity.
Daniella Levitan
Senior Consultant at Deloitte
“unique ability to connect with customers”
I had the pleasure to work with Gerod. Not only is he a highly talented strategist, but he is also a great human being. Honesty, compassion and reliability are words that define Gerod. As a strategist, I have seen him in action in customer interviews or facilitating focus groups. Gerod has a unique ability to connect with customers. He knows how to get to all the key and essential information allowing to define strategies that will meet business objectives, while also aligning with end users’ needs and expectations. Highly conceptual and bringing innovative ideas to the table, Gerod also has this ability to translate concepts into structured frameworks that will become the foundation of strategies implementation.
Line Tousignant
Owner & Consultant at The Agency 3-0
“promoted a collaborative environment”
Gerod is one of my most favorite people to work with when it comes to creative marketing projects. We had the opportunity to do this together through online marketing and social media projects at Pinchot University. Brainstorming sessions with Gerod are filled with intense possibility and curiosity. Distilling ideas with Gerod feels like a calming and confidence-boosting process. And executing projects with Gerod is like being on a refreshing hike to an unknown destination that everyone is sure will have an outstanding view.
Casey Dilloway
Managing Director, Investor Relations at New Summit Investments